Aparna

Hi, I’m Aparna Patidar, a multidisciplinary creative from Delhi with a focus on both digital and manual creative practices. My work moves across graphic design, art, photography, and web design. I’m always exploring new techniques and ideas to expand my creative profile and develop a versatile visual language.

and develop a versatile visual language.

Aasan Project

Personal project

Personal Project

2025

This project documents and supports women in Bhawani Mandi and Bhensoda, India, who create beautiful aasans and dhurries from sarees during their free time. These women and their families rely heavily on seasonal rainfall for their crops and income. By developing this craft-based initiative, the project provides them with a sustainable secondary source of income while promoting mindfulness, creativity, and emotional well-being through their handmade work.

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Morii Design

Developing Art style

Personal Project

2025

During my two-month internship, I worked on developing an art style for Sujni craft, one of the crafts Morii works with.

I created assets to show how Morii collaborates with craft clusters.

During my two-month internship, I worked on developing an art style for Sujni craft,

one of the crafts Morii works with. I created assets to show how Morii collaborates with craft clusters.

Process

Initial Sketches

I started the visual process by creating quick sketches in my own style, using color pencils as my initial medium. Their immediacy and softness allowed me to explore forms freely and respond intuitively to what I was seeing.These early drawings helped me focus on mood, gesture, and rhythm laying the foundation for the illustrative direction that followed.

Illustration Breakdown

To visually represent the process with clarity and consistency, each illustration was built up in layers.
This breakdown shows how the final image evolved starting from a basic sketch and gradually adding texture and depth.

Finding a Visual Rhythm

As the sketches developed, I began adding more detail and depth layering lines, refining forms, and observing how texture could guide the tone of the illustrations.
Eventually, we decided to adopt hatching as the core of the visual style. It echoed the vertical rhythm and linear energy found in Sujni embroidery, making it feel like a natural extension of the craft rather than a separate visual language.

Refining the Style

The process then shifted to digital illustration, which offered greater control over color, texture, and layering. Working digitally allowed me to refine the hatching style more precisely and experiment with composition while staying true to the tactile quality of the original sketches.